Daniel Kahneman
Israeli-American psychologist, Nobel laureate in Economics. Pioneer in the study of cognitive biases and decision-making.
Books
- Thinking, Fast and Slow (2011)
Kahneman summarizes decades of research on two thinking systems: the fast and intuitive (System 1) and the slow and deliberate (System 2).
Experiments
- Anchoring Effect (1974)
- Framing Effect (1981)
- Peak-End Rule (1993)
- Endowment Effect (1990)
- Prospect Theory (Loss Aversion) (1979)
- Availability Heuristic (1973)